Vladi Petrouchin
Vancouver, BC | 310-390-1939 | vladipetrouchin@gmail.com
Strategic and hands-on executive with 30+ years of experience directing multimillion-dollar operations in high-end manufacturing and custom construction. Proven success scaling production, driving operational efficiency, and leading cross-functional teams across Sales, Design, Production, Procurement, and Quality Control to deliver premium, high-craftsmanship products.
A people-first leader and strategic thinker with full P&L ownership, skilled in building scalable systems, developing teams, and cultivating cultures of continuous improvement, integrity, and accountability. Passionate about uniting craftsmanship and operational excellence to build lasting value — aligning perfectly with Westbow's mission to create meaningful, sustainable communities.
Education
Bachelor of Science in Industrial and Civil Construction
Saint Petersburg State University
Saint Petersburg, Russia | 1983-1987
Experience
Director of Operations
Barema
Los Angeles, CA | 2004-2025
- Oversaw all day-to-day operations for custom home projects with complex, multimillion-dollar budgets, ensuring world-class craftsmanship and on-time delivery.
- Led and aligned large-scale teams across design, production, and procurement to execute high-profile builds for elite clientele, fostering a culture of accountability and pride in workmanship.
- Directed international procurement from numerous countries, optimizing supply chain efficiency while maintaining quality and sustainability standards.
- Managed P&L performance, multi-million-dollar budgets, and cost controls to protect profitability without compromising design integrity.
- Served as the primary client liaison, overseeing the full customer journey from design to delivery with transparent reporting and high satisfaction outcomes.
- Ensured full compliance with regulatory and safety standards across all projects and jurisdictions.
Manufacturing & Operations Manager
ICI Millwork
Los Angeles, CA | 1999-2004
- Transformed production workflows, increasing on-time completion significantly and accelerating project timelines substantially.
- Directed a production team and implemented lean systems that increased productivity and reduced rework.
- Managed numerous high-end millwork projects with significant annual budgets.
- Oversaw the entire manufacturing lifecycle from quoting and procurement to final delivery, maintaining transparency with leadership.
General Manager, Residential Development
Delkus Construction Company
Toronto, Canada | 1992-1999
- Led development of a large-scale residential community, managing construction of a high volume of single-family homes.
- Directed large, multidisciplinary teams of staff and contractors, coordinating all site operations, budgets, and timelines.
- Negotiated with multiple international suppliers to secure significant material cost savings and accelerate project completion.
- Enhanced design efficiency through collaboration with architects, aligning with a "work smart" philosophy and lean principles.